Barbara Joins CYP Panel –
Columbus Young Professionals’ popular Coffee Talk monthly series
featured local Forty Under 40 Award recipients Chad Readler, Wally
Bakare, Jeff Lamb, Sonya Higginbotham and Barbara Wayman. The
group answered questions about leadership, career development and
success strategies at the Embassy Suites Columbus hotel.
03.03.12
Aspiring Travel Writers Get Inside Scoop –
Recently Barbara Wayman of BlueTree Media addressed students at The Ohio
State University School of Communication about how to become a professional
travel writer. Barbara’s own journey as a travel writer began at the school,
and has since taken her all over the globe.
She shared an inside look at what magazine travel writing is
really like and answered questions about her experiences on the road. In May she
will address spring semester students, marking her third time before the class.
06.03.11
BlueTree Media Celebrates 10th Anniversary –
BlueTree Media, LLC has marked 10 years in businesses since
opening its doors in 2001. The company has always been located
in Dublin, Ohio and has served a diverse mix of clients
including Wendy’s, OhioHealth, AAA Ohio, Maramor Chocolates,
Portfolio Creative, the Dave Thomas Foundation for Adoption and
Creative Mobile Interiors, among others.
"According to the
National Federation of Independent Business Education
Foundation, 64% of businesses in the U.S. fail within a 10 year
period, so to make it a decade is pretty exciting," said
Wayman. Thank you to all clients, vendors, supporters and
friends for helping us reach this milestone!
05.23.11
Barbara Wayman Speaks to Local Group –
The Scioto Ridge Job Networking
Group recently hosted BlueTree Media owner Barbara Wayman
for a presentation on the Power of Letting Go. The group helps
mid-career professionals in job transition.
03.10.11
Elisabeth Rohm Featured in AAA Celebrity Travel
Series – Actress and author Elisabeth Rohm shared her favorite
things to see, do and eat in the latest
AAA Celebrity Travel
Series feature, written by Barbara Wayman. Rohm’s ties to
Memphis run deep and she is an eloquent spokesperson for Elvis’
hometown.
The series recently won a silver award from the
2011 North American Travel Journalists Association for “Best
Series,” along with Hemispheres and National Geographic Traveler
magazines.
11.05.10
Barbara Wayman Receives MarCom Award - The travel feature "Jessica Hart's The Hamptons" recently won a Gold Award in the 2010 International MarCom competition. The awards program recognizes outstanding creative achievements by marketing and communications professionals. Her story is part of the AAA Celebrity Travel series, which explores destinations through the eyes of colorful personalities.
09.01.10
Michael Chiarello Featured in AAA Celebrity Travel Series - Culinary genius and lifestyle entrepreneur Michael Chiarello is the next celebrity featured in the AAA Celebrity Travel Series. Barbara recently got to visit Napa Valley and learn all about its charms through the eyes of one its most famous inhabitants. You can read the piece here.
06.25.10
Barbara to Speak at Business First Summer Camp - Consultants and entrepreneurs wanting to know how to market themselves should sign up for the Business First Summer Camp session on July 20th. Barbara Wayman and her client Catherine Lang-Cline will speak on how to get started in business for yourself and how to attract clients. Sign up and details are posted here!
06.12.10
Aradia Fitness Taps BTM For Franchisee Marketing Training - Aradia Fitness, North America’s leading pole dancing and sensual fitness company has hired BlueTree Media to conduct regular telecalls for franchisees on a wide variety of marketing topics.
Each call is designed to help the company’s women-business owners better understand and leverage marketing tactics like ezines, social media, blogging, media relations and article marketing. “These calls are a great way to efficiently share today’s best practices for busy entrepreneurs,” said Barbara Wayman. More information about Aradia Fitness is posted at http://aradiafitness.com.
04.20.10
New Video Shares Networking Power Tips - Will you be gearing up your networking this spring? If so, check out Barbara’s new 90-second video that shares two tips to make your networking especially impactful.
04.02.10
BTM Gets Canadian Interior Decorator National Press - Coming up with a novel and unique product or service is an important first step. Letting others know about it is a necessary second step.
Toronto-based Decorator Laura Stein of Laura M. Stein Interiors recently tapped BlueTree Media to spread the word about her new “Design Delivered” service, that lets people work with a professional interior designer at a fraction of the usual cost. BlueTree Media’s press releases have led to Laura being featured on the CTV morning news, the Toronto Star, the National Post, Homes-Extra, the LeaderPost.com and numerous other trade magazines and websites. For a partial look at the coverage, visit her website.
03.04.10
Celebrity Travel Piece Features Hubert Keller - The second article in the AAA Celebrity Travel Series just hit print. Barbara interviewed Top Chef Hubert Keller to discover his favorite spots in San Francisco. Find out what’s not to be missed! Read article here.
01.11.10
Barbara Wayman Teams up with AAA for Celebrity Travel Features - In addition to writing travel magazine articles, BTM’s Barbara Wayman is now doing regular celebrity interviews. She has teamed up with AAA’s Home & Away magazine to help launch their new Celebrity Travel Series. Each issue of the magazine now features a look at a destination through the eyes of a colorful personality.
The series began in January with Barbara’s piece on top model Jessica Hart’s favorite destination – the Hamptons. Find out Jessica’s favorite hot spots here. In March the series will feature Barbara’s piece on award winning celebrity chef Hubert Keller.
11.09.09
BTM Picks Up Writing Awards - For the second year in a row, BlueTree Media has won two national writing awards from the MarCom competition, which recognizes outstanding achievement by marketing and communications professionals. The awards were for writing the travel articles “Alpine Advent” and “Standing Ovation.” They ran in Home & Away magazine, which goes to members of the AAA.
11.02.09
Maramor Chocolates Launches Probiotic Product - Have you heard about probiotics? They are “healthy” bacteria that help with immunity and digestion. Maramor Chocolates asked BlueTree Media to help let their target audiences know about their new line extension featuring probiotics. We reached out to the media and the blogosphere to share messages of how chocolate can actually be better for you than yogurt. For details, read here.
10.24.09
Barbara Wayman Named Among Top 60 PR Experts to Follow on Twitter - As a communications professional it’s important to have a thorough understanding of the many ways people communicate, even if they’re brand new. That’s why BlueTree Media owner Barbara Wayman made it a point to learn all about Twitter. With over 2,500 followers she was recently named one of the to 60 PR experts to follow by the Social Web School. She’s created many articles and videos about Twitter as well, that can be found online.
10.14.09
BTM Helps Spread the Word - It’s a wild ride to grow 740% over three years, enough to earn a spot on the Inc. 500 list and be named one of Columbus’ “Fast Fifty” two years in a row. That’s just what client Portfolio Creative did, tapping BlueTree Media to help spread the word about the great work the firm is doing to connect clients to creative talent all over town.
Business First, The Dispatch and 10TV have all profiled the firm so far. You can check out the press coverage on their brand new website.
07.03.09
New CD Shares How to Stand Out and Sell More - BlueTree Media has launched a new audio CD that gives business owners seven steps to help their companies become more memorable and distinctive. “I created this CD because I know there are simple things people can do that can really make a difference in how their firms are perceived,” said BlueTree Media President Barbara Wayman. Learn more here.
07.01.09
The Stand Out Ezine Recognized - BlueTree Media’s own electronic newsletter was one of only 11 internationally receiving the 2009 Award of Excellence from the APEX Awards for Publication Excellence. BlueTree Media’s Stand Out Newsletter is published monthly and features helpful articles, tips and advice about marketing and PR.
05.28.09
BTM Wins Four National Awards - The International Academy of the Visual Arts and the Communicator Awards recently recognized four BlueTree Media projects with awards of excellence and/or distinction. Projects included PR work for Maramor Chocolates and the company’s own Stand Out ezine. The program recognizes creative excellence nationally. Over 7,000 entries were received in 2009, making it the largest awards program of its kind in the U.S.
04.02.09
BTM Wins Scholarship - BlueTree Media was one of 600 women-owned businesses nationwide to receive a scholarship from Sam’s Club to the Make Mine a Million $ Business Race by the Count Me In organization. The organization seeks to help women business owners build thriving businesses by connecting them with resources, information and tools to grow their businesses to the million dollar mark and beyond.
02.23.09
Barbara Wayman Hits the Airwaves - Host Paul Lawrence Vann interviewed BTM President Barbara Wayman on March 5th onr his international Internet radio show, The Wealthy Speaker. The topic was using the power of PR as your very own “economic stimulus program” to stand out, get noticed and drive business in these challenging times. It was a lot of fun! You can listen to the interview here.
02.16.09
BlueTree Media Promotes SACC-Ohio - The newly formed Columbus Chapter of the Swedish American Chamber of Commerce tapped BTM to help promote special behind-the-scenes events with the Columbus Blue Jackets. Swedish players led all of Europe in the 2008 NHL Draft, and Columbus has three talented players from the land of Vikings, forests and wide open spaces. SACC-Ohio works to facilitate trade, commerce and investment opportunities between American and Swedish businesses.
01.21.09
BTM Helps Launch Z-Careers - Sometimes to move forward, a company needs a brand new name and a brand new look. That was the case with BTM client Zambito Executive Search, Columbus’ sixth-largest retained search firm, after it doubled in size and added several new operating divisions. BTM helped develop and launch the firm’s new identity –
Z-Careers. The firm now has a new name, logo, tagline, website, ezine and national media exposure, for a bigger brand that fits its bigger future.
11.06.08
BTM Wins Two National Writing Awards - Two of Barbara Wayman’s feature articles received recognition from the MarCom awards, which recognizes outstanding achievement by marketing and communications professionals nationally. The articles were "Abbey Road on the River" and "Sweden’s Two Faces." They ran in Home & Away magazine.
10.24.08
BTM Creates Dental Website - Along with our web partner, Media Dimensions, BlueTree Media recently completed a total website re-do for our client Image Gallery, a certified dental laboratory that works closely with dentists who want the very best for their patients. The new site is more comprehensive, easier to navigate and more engaging with graphics and images that showcase their precise work.
09.12.08
Free Marketing Resources Posted - We’ve received requests to make past issues of our electronic newsletter available online, so they are now posted here. Designed for quick and easy reading, our ezine provides actionable steps you can take to improve your marketing and PR today.
06.12.08
BlueTree Media Helps Launch Omega-3 Chocolate- Maramor Chocolates hired BTM to generate publicity supporting their new Omega-3 enhanced dark chocolate product. Omega-3 is a health-boosting powerhouse. The story made front page news in Columbus Business First and the Columbus Dispatch’s business section. Great coverage has also appeared in the Chicago Sun-Times, Ohio magazine, Woman’s Day and hundreds of other media outlets. It’s safe to say this project was truly delicious.
03.03.08
BlueTree Media Name Trademarked - On February 19th, BTM was awarded trademark 3,384,454 by the United States Patent and Trademark Office. The process took about nine months and signifies a commitment to quality and professionalism in our work. The mark also helps protect and expand the BlueTree Media brand nationwide.
02.01.08
BlueTree Media Wins National Writing Award – Barbara Wayman’s article on "Princess Diana’s London" picked up its second writing award, this one a first place prize from the North American Travel Journalists Association. The piece ran in Home & Away magazine. Over 500 entries were submitted for the 2007 awards program, vying for 47 first prizes. NATJA is a national professional association of travel journalists.
12.03.07
BlueTree Media Moves to New Office – In anticipation of a big year in 2008, BlueTree Media has moved into a new Ruscilli office building in Dublin’s Perimeter Business Park. Our new space offers a reception area, conference room and presentation area. We’d love for you to stop by when you’re in Dublin, so send us an e-mail and we’ll get you directions. Our mailing address and phone number remain unchanged.
11.28.07
J.Ferm Makes a Splash at CT Trade Show – Trade shows provide an opportunity to really stand out with key audiences. BlueTree Media helped client J.Ferm, a leadership development company, make a memorable impression as an exhibitor at the Massachusetts Society of CPA’s conference. BTM provided strategic ideas and on-site expertise to engage prospects and qualify leads. The conference was held in Uncasville, Connecticut.
09.27.07
BlueTree Media Wins Communicator Award – Barbara Wayman, owner of BlueTree Media, LLC, recently received a 2007 Communicator Award for feature writing for the story "Princess Diana's London" that appeared in Home & Away magazine. The Communicator Awards honor creative excellence for communications professionals nationally.
07.25.07
BlueTree Media Website Goes Live – We’re up and on the web! BlueTree Media, LLC unveils a brand new website with details about the company’s services. Thanks go to Chris Frederick for his gifted graphic design talents and Media Dimensions, Inc. for their programming expertise.
06.14.07
BlueTree Media Helps Launch Riverside’s Hybrid OR – Riverside Methodist Hospital has unveiled a highly innovative endovascular operating room. BlueTree Media drafted the marketing materials to help the hospital’s target audiences learn more about the surgical suite’s benefits.
The company worked closely with Riverside’s VP of marketing and communications to prepare strategic press materials, feature stories, consumer web content, speeches and direct mail materials. Learn more about the Hybrid OR.
05.29.07
Barbara Wayman Certified as Values Analyst – BlueTree Media’s Principal, Barbara Wayman, APR, was certified as a professional values analyst by Scottsdale-based Target Training International, Ltd.
To receive the designation, Ms. Wayman demonstrated proven application of the Values Instrument, which uses fully validated behavioral assessments to identify individuals’ motivations. “This tool helps me better understand and serve my clients,” she said.
